News

Value of Paper and Print
March 2018

 

It is Global Recycling Day Sunday 18th March and given paper is 100% recyclable and can in fact be recycled up to 7 times before becoming a good source for egg cartons, newsprint, toilet paper and tissues – we’re bringing you everything there is to know about the current state of recycling around the globe.

 

In this month’s wrap up, you’ll find stories on plastic water bottles versus paper and understanding some solid solutions for single-use water consumption, some tips about how to be better recyclers and more.

 

You will also find all the Two Sides Australia resources you will need to promote the credentials of paper and recycling for 2018, along with our media release on Global Recycling Day.

Value of Paper and Print
February 2018

 

Our monthly wrap of all things paper and print features the latest statistics on magazine readership by Roy Morgan Research, how the pharmacy sector is owning the catalogue space, as well as how IKEA is asking women to pee on their new print advertisement, yes seriously!

 

You can also find stories on how anti-harassment campaign Time’s Up utilised the power of print to spark conversation about the taboo subject, and how new printing technology may have revolutionised the beverage market.

Value of Paper and Print
December 2017

 

Our monthly wrap of all things paper and print features the rediscovery of print for a number of brands, the comeback of the infamous ‘Share A Coke’ campaign, as well as how retailers are getting into the Christmas spirit with their catalogue campaigning.

You can also find stories on the advantages of customising print and how this medium is effective in capturing consumers’ attention.

Value of Paper and Print
November 2017

 

Our monthly wrap of all things paper and print features the latest Roy Morgan Research study revealing that printed magazines are popular among Australians as they continue to stamp their presence within a digitally driven world. According to the research, 12.6 million Australians are reading magazines in print.

 

You can also find stories on how Sears is bringing back the printed catalogue, why print is not dead and how the New York Times is appealing to a younger audience with their new Kids section.

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